The Ancestral Home (Nhà Gia Tiên)

Vietnam’s #1 Spiritual Film Now Arrives in North America

What does it take to bring a deeply Vietnamese story home to Gen Z and second-gen audiences across North America?

The Ancestral Home tells a story that lives between generations, rooted in family rituals, spirit altars, and the unspoken weight of duty, layered with the kind of humor that only makes sense when you’ve grown up translating expectations.

Timed with Asian American History Month, its U.S. debut marked a defining moment in Vietnamese cinema’s global expansion. Citrus led the North American launch with a campaign grounded in cultural fluency, digital storytelling, and community trust, designed to meet this film’s audience where they are.

Now playing in select theaters.