Film distribution & release · Los Angeles
Come outside.
Reel Citrus brings Asian and diaspora films to theaters across North America, and brings the community with them.
What we do
We release Asian and diaspora films in North America. Booking, campaign, creators, community and press, so the right audience finds the film, and each other.
Theatrical distribution
National runs on commercial screens and art houses across all 50 states and Canada, booked and managed end to end.
Release strategy
Dating, positioning, key art, premieres and red carpets, built around where diaspora audiences actually live.
Creators & social
Asian American and multicultural creator campaigns that send audiences straight to ticketing pages.
Community screenings
Student associations, temples, cultural organizations and diaspora groups. Sold-out rooms in cities across the country.
Press & partnerships
Trade and community press, sponsors and brand partners, and reporting on every release.
Have a film or a project?
Tell us what you’re working on and we’ll map the right path.
Work with us →
Up nextA Little Dream of MeVietnam’s highest-grossing music film.Coming soon →
Up nextSummer School, 2001The first Czech-Vietnamese feature film.Coming soon →
Selected work
Films we’ve brought to North America
Work with us · rights holders & filmmakers
Bring us your film.
We release Asian and diaspora films across North America, as your release partner or your distributor. Tell us about your film. We read every submission.
The Watch Club
Free preview screenings for people who believe diaspora stories belong on the big screen. Members hear first.
Save me a seat →
Host a screening
Campus groups, temples, community centers, ERGs. We bring the film. You bring the room.
Start a screening →
Madame in Saigon
1960s Saigon, inspired by real events. From the red carpet at AMC The Grove to theaters across North America.
About the film →
See you out there.
We watch together to understand each other. Every release starts in the community and grows outward.
Our story →Up next · out in the community
The Citrus Log
Notes from the field
Count the People, Not the Revenue
Sold-out screenings, distributor splits, and why the number that matters most isn’t dollars.
Read → Jan 4, 2026How Films Are Chosen in Under Two Seconds
Why your film’s key art matters more than you think. Lessons from a former Netflix product producer.
Read → Dec 18, 2025What We Learned From Releasing Three Top Vietnamese Films in North America
The reality of releasing Asian films in North America.
Read →